Cultivating New Client Relationships

Clients come from many different avenues, word of mouth, your website contact form, local advertising, or through another organization you are associated with. This last communication type is how I began working with a new local client this year.

I am creating blog articles on a regular basis for the business. A fun fact is I actually went for a job interview at the establishment decades ago! Maybe it is fate – who knows?

Once I replied to the initial email, I arranged to meet with the client and we discussed not only what the job would entail, but the history of the company and its ethos. This is vital information when creating blog content. I can mirror the company’s style and capture their audience’s attention.

Subsequently, I have met with the owner again and several of his staff. The more I interact with everyone the more I can gauge my content, as well as become a part of the team. To this end I have offered my expertise on a couple of points to increase the blog traffic and suggested some revisions. Obviously, it is important not to be pushy or demanding with a client, after all it is their business, not yours.

Working with clients on a freelance basis should be mutually beneficial. Remember you have an agreement and it is important to meet the parameters (and supersede) expectations. This will guarantee a continuing relationship and further work.

Here are a few points to take into consideration and practice.

1. Figure out what your clients value

2. Never sell services they don’t need

3. Be an authentic and reliable person

4. Create transparency in your billing

5. Host opportunities for face-to-face interactions

7. Show them that you care and are trustworthy

8. Set Regular Check-Ins

9. Be Consistent

10. Build Trust

11. Show Gratitude and Appreciation

12. Be professional