Writing for money is not as easy as it sounds. There are numerous skills and methods you are required to know to ensure your content meets your clients specifications, as well as mood and their usual style. As I grow in experience, I learn from each article, blog post and newsletter, how I can adjust and refine my writing. I have also found that being open to new ideas and not being afraid to ask questions helps a great deal, especially when meeting with a new client.
The first thing that your web copy should not be is hackneyed! Whomever, your target audience is, you need to interest them immediately (or soon after!) Taking time to get to know the client and understand how they want to be perceived will make your job easier. As you can see from this excellent advice:
This next link has some witty but seasoned advice:
As writers, we are always striving to be better and looking to experts and their work is a good place to start.
What is your experience of ‘learning’ a new skill?